Privacy Policy

At Pizza Luce, we are deeply committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains in detail how we collect, use, disclose, retain, and protect your personal data when you visit our website at pizzalucenow.click, place orders, sign up for our services, or interact with us in any capacity. Please read this policy carefully before using our website or sharing any personal information with us.

This Privacy Policy applies to all users of our website and services located in the United States. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with any part of this policy, please discontinue use of our website immediately.

We are committed to complying with all applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection regulations applicable within the United States.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We operate our online presence through the website pizzalucenow.click. For all privacy-related matters, you may contact us using the details below:

We are the data controller for any personal information collected through this website and bear responsibility for ensuring that your data is handled lawfully, fairly, and transparently.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal data we collect include the following:

2.1 Personal Identification Information

When you place an order, create an account, sign up for our newsletter, or contact us through our website, we may collect personally identifiable information, including but not limited to:

• Full name
• Email address
• Phone number
• Delivery address and billing address
• Payment information (processed securely through third-party payment processors)
• Date of birth (where required for age verification)
• Username and password (if you create an account)
• Profile preferences and dietary preferences

2.2 Order and Transaction Information

When you place an order with us, we collect information related to your transaction, including:

• Items ordered and order history
• Transaction amounts and payment methods
• Special instructions or customizations
• Delivery or pickup preferences
• Coupon codes or promotional offers used

2.3 Usage Data and Website Activity

We automatically collect certain information about how you interact with our website. This usage data may include:

• Pages visited and time spent on each page
• Links clicked and navigation paths
• Search queries made on our website
• Items added to your cart or wishlist
• Time and date of your visit
• Referring website or search engine
• Bounce rates and session duration

2.4 Device and Technical Information

We collect technical information about the device and software you use to access our website, including:

• IP address
• Browser type and version
• Operating system and device type
• Screen resolution and display settings
• Unique device identifiers
• Mobile network information
• Time zone settings and language preferences

2.5 Location Data

With your consent, we may collect precise or approximate location data from your device to facilitate delivery services, show you nearby pickup locations, or provide location-based promotions. You can withdraw this consent at any time through your device settings.

2.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. For more details, please refer to Section 8: Cookie Usage of this policy.

2.7 Communications Data

If you contact us by email, through our contact form, or via social media, we may retain records of that correspondence, including any information you provide in your messages.

2.8 User-Generated Content

If you submit reviews, ratings, feedback, or other content to our website or social media pages, we may collect and store that content along with any associated metadata.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. These purposes include:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Coordinating delivery or in-store pickup
• Sending order confirmations and delivery notifications
• Managing your account and preferences
• Processing payments and preventing fraudulent transactions
• Providing customer support and responding to inquiries

3.2 Communications

• Sending transactional emails related to your orders
• Notifying you of changes to our services or policies
• Responding to your questions, complaints, or feedback
• Sending service-related announcements and technical notices

3.3 Marketing and Promotions

With your consent or where we have a legitimate interest, we may use your information to:

• Send you newsletters, special offers, and promotional materials
• Inform you about new menu items, seasonal promotions, and events
• Provide you with personalized recommendations based on your order history
• Run loyalty programs and reward campaigns
• Conduct targeted advertising campaigns on third-party platforms

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send you or by contacting us at [email protected].

3.4 Analytics and Website Improvement

• Analyzing website traffic and user behavior to improve our services
• Identifying and fixing technical issues or bugs
• Developing new features and improving the user experience
• Conducting market research and business analysis
• Measuring the effectiveness of our marketing campaigns

3.5 Legal Compliance and Safety

• Complying with applicable laws and regulatory requirements
• Enforcing our Terms of Service
• Detecting, preventing, and investigating fraud and security incidents
• Protecting the rights, property, and safety of Pizza Luce, our customers, and third parties
• Responding to lawful requests from law enforcement agencies

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to unrelated third parties for their own marketing purposes. However, we may share your data in the following circumstances:

4.1 Service Providers and Business Partners

We work with carefully selected third-party companies and service providers who assist us in operating our website and delivering our services. These may include:

• Payment processors – to securely handle financial transactions
• Delivery partners – to coordinate food delivery to your address
• Email marketing platforms – to send newsletters and promotional communications
• Analytics providers – such as Google Analytics, to help us understand how our website is used
• Cloud hosting providers – to store and process data securely
• Customer support tools – to manage and respond to customer inquiries
• Fraud prevention services – to detect and prevent unauthorized transactions

All third-party service providers are contractually required to handle your personal data in accordance with applicable privacy laws and our data protection standards. They are only permitted to use your data for the specific purposes for which they were engaged.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in response to valid legal process, including:

• Court orders, subpoenas, or legal proceedings
• Requests from government agencies or law enforcement authorities
• Regulatory compliance and reporting obligations
• Protection of our legal rights and defense of claims

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, sale of assets, or other business restructuring, your personal information may be transferred to the acquiring entity. We will notify you of any such transfer and any changes to this Privacy Policy.

4.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that cannot reasonably be used to identify you with third parties for research, business development, and marketing purposes. This information does not constitute personal data and is not subject to the restrictions of this policy.

4.5 Social Media Platforms

If you interact with our social media pages or use social media login features, certain information may be shared with or received from social media platforms in accordance with their respective privacy policies.

5. Data Security

We take the security of your personal information very seriously and have implemented a range of technical, organizational, and administrative measures to protect it against unauthorized access, disclosure, alteration, loss, or destruction.

5.1 Technical Security Measures

• SSL/TLS Encryption: All data transmitted between your browser and our website is protected using industry-standard Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption.
• Secure Payment Processing: We do not store your full credit card details on our servers. Payment information is processed by PCI-DSS compliant payment processors.
• Firewalls and Intrusion Detection: Our servers are protected by firewalls and intrusion detection systems to prevent unauthorized access.
• Data Encryption at Rest: Sensitive personal data stored on our systems is encrypted using strong encryption standards.
• Access Controls: Access to personal data is restricted to authorized personnel only, using role-based access controls.

5.2 Organizational Security Measures

• Regular staff training on data protection and privacy best practices
• Internal data protection policies and procedures
• Confidentiality agreements with employees and contractors
• Regular security audits and vulnerability assessments
• Incident response procedures for data breaches

5.3 Limitation of Liability

While we implement robust security measures, no method of data transmission or storage is completely secure. We cannot guarantee the absolute security of your information. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general data retention periods are as follows:

After the applicable retention period expires, we will securely delete or anonymize your personal information in a manner that prevents it from being reconstructed or identified.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with the CCPA/CPRA, the FTC Act, and other applicable U.S. privacy regulations.

7.1 Right to Know and Access

You have the right to request information about the personal data we have collected about you, including:

• The categories and specific pieces of personal information we hold
• The sources from which we collected your data
• The business purposes for which we use your data
• The categories of third parties with whom we share your data

7.2 Right to Correction

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. You may update much of your information directly through your account settings, or by contacting us.

7.3 Right to Deletion

You have the right to request the deletion of your personal information. Please note that we may be required to retain certain data for legal, regulatory, or contractual reasons. Where deletion is not possible, we will inform you of the reasons and the measures we have taken to minimize the use of your data.

7.4 Right to Opt Out of Sale or Sharing

California residents have the right to opt out of the sale or sharing of their personal information with third parties. To exercise this right, please contact us at [email protected] with the subject line "Do Not Sell or Share My Personal Information."

7.5 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another service provider where technically feasible.

7.6 Right to Limit Use of Sensitive Personal Information

Under the CPRA, California residents have the right to limit our use and disclosure of sensitive personal information to purposes that are reasonably necessary and proportionate.

7.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. You will not be denied goods or services, charged different prices, or provided a lower quality of service as a result of exercising your rights.

7.8 Right to Withdraw Consent

Where we process your personal data based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

7.9 How to Exercise Your Rights

To exercise any of the rights listed above, please submit a request to us using the following contact information:

• Email: [email protected]
• Website: pizzalucenow.click

We will respond to your request within 45 days of receipt. If we require additional time to process your request, we will notify you of the extension within the initial 45-day period. We may need to verify your identity before processing your request to ensure the security of your personal information.

8. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities.

8.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences and login status.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website. These cookies enable core functions such as security, account management, and order processing. They cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors use our website by collecting anonymous usage statistics. We use tools such as Google Analytics for this purpose.
• Functional Cookies: Allow our website to remember choices you make, such as your language preferences, location, or saved items in your cart.
• Marketing and Advertising Cookies: Used to track visitors across websites and deliver targeted advertisements based on your interests and browsing behavior.

8.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Through our cookie consent banner when you first visit our website
• By adjusting your browser settings to block or delete cookies
• By opting out of specific third-party tracking services (e.g., Google Analytics opt-out)

Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or access your account.

For more detailed information about our use of cookies, the specific cookies we deploy, and how to manage your preferences, please refer to our full Cookie Policy available on our website at pizzalucenow.click.

9. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which came into full effect in 2023. These rights include:

• Right to Know: The right to know what personal information we collect, use, disclose, and sell about you
• Right to Delete: The right to request deletion of your personal information
• Right to Correct: The right to request correction of inaccurate personal information
• Right to Opt Out: The right to opt out of the sale or sharing of your personal information
• Right to Limit Use of Sensitive Personal Information: The right to limit the use of sensitive personal information to necessary purposes
• Right to Non-Discrimination: The right not to face discrimination for exercising your privacy rights

9.1 Categories of Personal Information Collected (CCPA)

To submit a CCPA/CPRA request, please contact us at [email protected]. We will verify your identity and respond within the timeframes required by law.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, in accordance with the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without appropriate parental consent.

If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take prompt steps to investigate and delete such information from our records.

We do not direct our website content to children, and we do not knowingly allow minors to create accounts or place orders. By using our website, you represent that you are at least 18 years of age.

11. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily processed and stored within the United States. However, some of our third-party service providers may operate in other countries, which means your data may be transferred to, stored in, or processed in countries outside the United States.

When we transfer personal data internationally, we take appropriate measures to ensure that your data receives an adequate level of protection in accordance with applicable U.S. privacy laws and the data protection standards of the destination country. These measures may include:

• Entering into data processing agreements with third-party service providers that include standard contractual clauses
• Ensuring that international transfers are conducted with appropriate safeguards
• Verifying that recipient countries provide adequate levels of data protection

By using our website and services, you acknowledge that your personal information may be transferred to and processed in countries other than your country of residence, and you consent to such transfers in accordance with this Privacy Policy.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and services that are not operated by Pizza Luce. When you click on these links, you will be directed to third-party sites that have their own privacy policies and data handling practices. We have no control over and are not responsible for the content or privacy practices of these third-party sites.

We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link to a third-party site does not constitute our endorsement of that site or its privacy practices.

Third-party services that may collect your data when you use our website include, but are not limited to:

• Google Analytics (website analytics)
• Social media platforms (Facebook, Instagram, Twitter/X)
• Payment processors (Stripe, PayPal, or similar)
• Delivery platform integrations
• Email marketing platforms

13. How to File a Privacy Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can attempt to resolve your concern directly.

13.1 Internal Complaint Process

To file a privacy complaint with Pizza Luce, please:

1. Contact us by email at [email protected] with the subject line "Privacy Complaint"
2. Describe the nature of your complaint in as much detail as possible
3. Include your contact information so we can respond to you
4. We will acknowledge receipt of your complaint within 5 business days and provide a substantive response within 30 days

13.2 External Complaint Authorities

If you are not satisfied with our response to your privacy complaint, or if you believe we have violated applicable privacy laws, you may file a complaint with the following authorities:

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or technological developments. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at pizzalucenow.click
• Notify you by email (where we hold your email address) of significant changes
• Display a prominent notice on our website for a reasonable period following the update

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your information.

15. Legal Basis for Processing (FTC Framework)

Under the Federal Trade Commission Act and applicable U.S. consumer protection laws, we process your personal information based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill your orders and deliver our services to you
• Legitimate Business Interests: Processing for business operations, fraud prevention, security, and analytics, where these interests are not overridden by your privacy rights
• Legal Compliance: Processing required to comply with applicable federal and state laws
• Consent: Processing based on your explicit consent, such as for marketing communications and non-essential cookies

16. Contact Us for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

When contacting us with a privacy inquiry, please include the following information to help us process your request efficiently:

• Your full name and contact information
• A description of your request or concern
• The type of personal information involved
• Any reference numbers if you have previously contacted us about this matter

This Privacy Policy was last reviewed and updated on June 29, 2026. It supersedes all previous versions of our Privacy Policy. This document constitutes the entire privacy policy of Pizza Luce with respect to information collected through the website pizzalucenow.click.