Marco Rossi
Head Chef & Co-Founder
With 20 years of artisan baking and culinary training in Naples, Marco brings authentic pizza luce tradition to every pie he crafts in our Eden Prairie kitchen.
Our Story
About Pizza luce
Discover the passion, craftsmanship, and community spirit behind every pizza luce creation. Proudly serving Eden Prairie and the greater United States since our very first pie.
15+
Years of
Craftsmanship
Craftsmanship
Our Story
The Heart Behind pizza luce
Pizza luce was born from a simple, burning belief: that every great meal deserves the finest ingredients, prepared with intention and served with heart. Our founders, lifelong food enthusiasts, opened our first kitchen in Eden Prairie, Minnesota with nothing but a wood-fired oven, a family recipe, and an unshakeable commitment to quality.
What began as a neighborhood pizzaluce spot quickly grew into something much larger — a community gathering place where families, friends, and food lovers come together over handcrafted pies and genuine hospitality. Every dough is hand-stretched, every sauce simmered fresh, and every topping sourced from trusted local and artisan suppliers.
Today, luce pizza continues to honor those original values while pushing culinary boundaries, making us the go-to destination for pizza luce lovers across United States.
- Hand-crafted dough made fresh daily in our Eden Prairie kitchen
- Locally sourced, seasonal ingredients from trusted partners
- A welcoming atmosphere built on community and connection
- Consistently evolving menu inspired by global flavor traditions
Purpose & Direction
Our Mission & Vision
Everything we do at pizzaluce is guided by a clear purpose — to bring people together through extraordinary food experiences rooted in authenticity.
Our Mission
To craft exceptional pizza luce experiences that nourish the body, delight the senses, and bring communities closer together with every bite.
Our Vision
To be the most beloved and trusted pizzaluce brand across United States — a name that stands for quality, warmth, and unforgettable flavor.
Our Promise
Fresh ingredients, honest preparation, and genuine care — in every dish we serve. No shortcuts, no compromises, just great pizza luce.
Our Community
We invest in the neighborhoods we serve — sourcing locally, supporting neighbors, and building a table where everyone has a place.
What We Stand For
The Values That Drive pizza lucs
At pizza lucs, our core values are not words on a wall — they are the standards we hold ourselves to every single day. They shape how we cook, how we serve, and how we grow.
Uncompromising Quality
From the first knead of dough to the final garnish, quality is non-negotiable. We source the best because you deserve the best.
Genuine Hospitality
Every guest is a neighbor. We welcome you with warmth, attentiveness, and a sincere desire to make your experience memorable.
Sustainable Practices
We care deeply about our environment — minimizing waste, partnering with eco-conscious suppliers, and building a greener future.
Culinary Innovation
We honor tradition while daring to explore — constantly evolving our craft to surprise and delight loyal fans and new guests alike.
Our Journey
The luce pizza Timeline
From a single oven in Eden Prairie to a thriving luce pizza community — here are the milestones that shaped who we are today.
2009
The First Oven
Pizza luce opens its first location on Viking Drive, Eden Prairie — a cozy kitchen with a wood-fired oven and a dream to serve the best handcrafted pizza in Minnesota.
2012
Growing the Family
Demand surged as word of our pizzaluce spread across the Twin Cities. We expanded our kitchen, doubled our team, and introduced our iconic specialty pie lineup.
2015
Catering & Events
Launching our catering division, Pizza luce began serving corporate events, weddings, and community gatherings — bringing the luce pizza experience beyond our walls.
2018
Local Sourcing Initiative
We formalized our commitment to local farmers and artisan suppliers, ensuring that 70% of our ingredients come from within a 200-mile radius of Eden Prairie.
2021
Online Ordering Launch
Bringing pizza luce to your doorstep — our streamlined online platform made ordering faster, fresher, and more convenient for guests across United States.
2024
Franchise Program
Proud entrepreneurs across the country can now bring the Pizza luce legacy to their communities through our curated franchise program — growing the luce family nationwide.
The People
Meet the Pizza luce Team
Behind every great pie is a passionate team. Meet the dedicated people who craft, serve, and champion the pizzaluce experience every day.
Sofia Chen
Co-Founder & Creative Director
Sofia's eye for design and deep passion for flavor innovation have shaped the pizzaluce brand identity — from our menu aesthetics to our welcoming dining atmosphere.
James Carter
Operations Manager
James keeps the kitchen and front-of-house running seamlessly, ensuring every pizza luce order is prepared with precision and delivered with a smile.
Ava Martinez
Head of Customer Experience
Ava is the warm face of the luce pizza community — dedicated to making every guest feel valued, heard, and eager to return for another slice.
Love what we do? We're always looking for passionate people to join our team.
Get in Touch